How Social Media Marketing can help to Build Online Brand
Are you looking to build a strong and effective online brand for your products? In this article you will know step by step guide to build online brand with social media marketing strategies.
To build the effective online brand the role of social media marketing play a vital role.
Building authority for your brand is the next level of the success for your branding to build online.The different factors such as great effective contents, tutorials, Infographics, Videos and many industry reviews have a vital role to look after.
Lets get dive in the details of different unique factors that can help you to build online brand using social media marketing.
Social Media & E-mail Marketing which one Best
Social media marketing or email marketing, both has its capabilities of targeting the customers. Email marketing is only bound to have a conversion rate.
If you have a pool of customers or leads that are already registered to your website via their emails and all you have to do is turn them on to your potential customers.
Social media marketing is where you have a completely new product and you are going to show a certain targeted demographic to turn them into leads or forward them towards your website or any other platform.
You are completely new and you want to show your product, social media is your best resource. Marketing can be done on both sides, but social media marketing is more powerful because they have already defined you the customers that you are going to target and you can have clear image of how the individual will react to your advertisements.
whereas email marketing you need to have a strong and loyal customer who are already interested in what you are selling.
Social Media Marketing a Multifaceted Machine
Social media marketing is a multifaceted machine that can deliver real results.
On the other hand, email marketing is no small matter and should not be neglected. However, email marketing still has ways to go until it can begin to compare to social media marketing. Social Media Marketing to build online brand is best strategies in 2019.
People hate combing through their emails whereas they enjoy scrolling through their social media feeds. Social media also allows your marketing campaign to mesh organically with the feed.
This catches the potential customer off-guard and as a result, they are significantly more receptive.
Social Media and email Marketing a Best Educate Tools
Social media and email marketing are both effective channels to reach your customers and inform them about your products and services.
Email marketing is a great tool to educate the leads and move them along the sales funnel or to entice purchase at the decision stage. It also serves greatly to boost recurring orders.
Email marketing is more targeted and can address the users individually. Social media helps you to reach your target audience by getting exposure in front of new people.
You can benefit from visual branding and storytelling marketing campaigns that your fellowship may engage with and put in front of prospective clients.
Full and active social media accounts build trust at different stages of the funnel and can be a source of awareness. In other words, social media and email marketing go hand-in-hand.
You can benefit from the combination of both to strengthen your brand and grow your business.
Do your Business need social media or email marketing
Businesses should be using both platforms in their overall marketing campaign. Social media is great for customer service, branding, and promotions but to drive sales from repeat customers, email is still better than social media.
Seeing how most people don’t really look at their emails all that much, especially promotional ones, a lot of marketers will tell you that emails are dying. While that may be true in the distant future email today is still one of the best at driving sales.
And pairing that with AI automation like chat bots, you can still get the most out of your email campaigns.
So social media and email are both great platforms when done correctly and while they can be used to do similar things, they excel in different areas.
People Know what they are looking
Social media and e-mail marketing both have their place in the marketing gauntlet that every business enters. For example, at the time of this writing, we are nearing peak holiday season with Black Friday and Cyber Monday with Christmas just around the corner.
E-mail marketing is essential during this time of year to provide early access to promotions, new registration sign-ups, and special offers or sales sales. Keeping your customer-base engaged and entertained through e-mail is an excellent and reliable tool.
The one major issue with e-mail marketing is that it’s often for current customers rather than creating new ones. Offering a newsletter sign-up on a website with the promise of a discount code is one thing, but these days it’s more expected than making a customer feel an emotional connection.
Customers are even becoming educated on ad tracking so that they will purposefully navigate away from a site so that they are hit with a Google Display Ad offering them a discount to return to the site and complete their purchase.
Social media, on the other hand, is an exceptional tool for expressing your brand in a professional and accessible manner to grow your customer base. So Social Media Marketing To Build Online Brand is one of the best way to go for both one.
Interacting with people who are asking questions, looking for answers to your products, or just looking to engage directly with a company is a critical opportunity for establishing the early stages of customer loyalty.
Once you have people following, the immediacy of social media posts that target your direct audience with a promotion or offer is incredible. Additionally, if the conversation is worthy enough to go viral, the possibilities are endless.
Although ideally we should do both social media marketing and email marketing together, as they are effective in different stages of the marketing funnel, if I have to choose one, I’d pick email marketing any day.
Even with all the newer platforms and technologies, email marketing still provide the best ROI especially to nurture prospects until they are ready to buy, and encouraging the actual purchase.
The open rate, click-through rate, and conversion rate are still higher compared to social media marketing in most cases.
Your audience is that you are targeting
Your audience is that you are targeting it really depends on who your audience is that you are targeting. Either one could work but for me e-mail marketing is best. I am able to target messages, subject lines, etc. and track open rates, pass along, etc.
so for my business that makes the most sense. All marketing is digital today, the goal for all the tools is the same though ‹ everyone is trying to inform and educate customers to accelerate the sales cycle so they can sell more products and services.
If you are trying to reach Millennial then social media may be the way to get there faster. You have to use the distribution vehicle that makes the most sense.
Sometimes you have to use multiple tools to reach them so there could be role for both social and e-mail depending on the situation. Know your audience and what motivates and influences them then choose that vehicle to communicate with them. For me it is definitely e-mail.
Still Confuse Which one to Choose…
If I am to choose between social media marketing or email marketing—I’d choose email marketing. Email marketing is more geared towards targeted marketing.
Though in social media marketing, your content has the possibility to get “viral” unlike in email marketing, but producing a “viral-worthy” content is not an easy task to do. So depending on that is not that advisable. Statistics* also shows that most people are opening their emails daily than they do on their social media accounts.
Another thing is that people on your email list has somehow expects to receive emails from you, whether they be overly-promotional emails or just a simple greeting email.
Social media is mostly used for entertainment and for social interaction, while on the other hand, emails are mostly used for business purposes.
Email is more business appropriate than social media, so it is wise to invest more in email marketing than in social media marketing. But that also doesn’t mean social media marketing should be ignored.